Glossary
Definitions for the vocabulary of agentic GTM: the systems, the components, and the terms the category has not settled yet.
Using AI agents to do go-to-market work — with the human judgment moved rather than removed. The disagreement in the term is about where a person belongs, not whether one does.
A go-to-market stack where one shared store holds what the company has decided, specialized agents act on it, a person approves what goes out, and results are written back so the next run is better informed.
A GTM brain is the shared state a company's go-to-market work runs on — customers, market, positioning, results — recorded so people and AI agents read the same thing before they act, with every claim carrying who decided it and on what evidence.